Creative Direction – Photoshoots
Bright Colors & Bold Prints: A Men’s Style Guide for Winter 2024
This shoot defines the key looks for the Winter 2024 aesthetic, marking a shift towards more dynamic and expressive styles. It encompasses a variety of homegrown KSA brands with pieces from luxury houses and contemporary brands, focusing on inventive color combinations, sophisticated layering, and the fusion of high fashion with modern street style.
The New Elegance: A Men’s Style Guide for New Year’s Eve
This shoot presents a style manifesto for men’s celebratory outfits. It is built on the concept of “youthful intuition and mastery of details,” showcasing a collection of meticulously crafted ensembles from leading Saudi brands that define a modern aesthetic for the new year.
The Art of Elegance: A Guide to Modern Professional Style
This back-to-work photoshoot serves as a style directive for the modern man’s professional wardrobe. It showcases a collection of sophisticated looks from luxury international brands like Dior, Prada, and Brunello Cucinelli, highlighting the fusion of classic and contemporary aesthetics and the fundamental role of accessories in crafting a powerful, individual look.
The Intersection of Heritage & Modernity: A Tribute to Saudi Menswear
This shoot features a contemporary vision of traditional Saudi luxury attire. This editorial showcases key heritage garments—including the Bisht, Daglah, and Ghutra—from specialized Saudi designers, articulating a narrative where deep-rooted cultural symbols and meticulous craftsmanship are seamlessly blended with a modern, sophisticated aesthetic.
The Art of the Escape: A Men’s Summer Vacation Style Guide
This photoshoot is for the modern luxury traveler, presenting eight complete ensembles for a sophisticated summer holiday. This lookbook curates a collection of apparel and accessories from top-tier international Maisons, focusing on nature-inspired color palettes, exotic prints, and versatile styling for a range of vacation occasions.
From Diriyah to the World: A New Direction in Saudi Fashion
This photoshoot presents a new sartorial language for modern menswear, directly inspired by the textures and colors of the Saudi desert. It showcases innovative designs from contemporary Saudi brands, highlighting key trends such as flowing silhouettes, monochromatic dressing, and the revival of the men’s brooch.